Advertising, probably the most pervasive kind of propaganda, encourages us to think of ourselves as 'less than perfect' unless we look and dress like the people in the adverts and possess all the things that the advertisers would like us to spend money on. It is worth bearing in mind that if we truly needed these products then there would be no need to put them into commercials!
However, to return to the 'personal housekeeping', write a list of 20 of your plus points, things you are good at, and 20 minus points, things you would like to improve. Try not to be influenced by stereotypes - many female Witches include 'outspoken' on their list of negatives, while males will describe the same quality as positive! If you absolutely must include your physical attributes on the minus list, then make sure that these are things which you can sensibly expect to change, but don't fall into the advertisers' trap. From the perspective of the Witch it is far more important that you should come to terms with the person that you are, rather than worry about the way people see you.
One of the first tasks of the Witch is to understand and accept themselves, with all their good and bad points, because it is only when you understand yourself that you will be in a position to understand others, and therein lies a good portion of Witches' Magic.
by Kate West
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